Archive: April 11, 2022

Is Branding a waste of money?

You may have heard some successful brand stories and how successful branding makes these brands stand out from the crowd. But you may wonder, what exactly is BRANDING, and is it even important for your business?


Is Branding my business just a waste of my money? The short answer is no!

In essence, Branding is the nuanced art of actively shaping your brand. It is the way a company communicates itself both visually and verbally to create a memorable impression on consumers and become instantly recognizable to them. It is an intangible concept and yet it forms a very clear idea of what a company does based on its values and identity.

Branding brings about 4 key benefits for your Business:

  • Branding Increases Business Value

Branding is important when trying to generate future business, and a strongly established brand can increase a business’s value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace. The result of the branding process is the brand reputation and brand value. That value can mean influence, price premium, or mindshare.

  • Branding Generates New Customers

When a certain perception of a brand has been established in the market, an uncontrollable chain of propagation begins. Word of mouth will pass the perception on and reinforce the brand image further. If the brand reputation is positive, potential new customers may come into contact with the brand, having an already-positive association in their mind that makes them more likely to make a purchase from this brand than from the competition.

  • Creates Trust Within the Marketplace

A brand’s reputation ultimately boils down to the amount of trust that clients can have in it. The more you trust a brand, the better your perception of it, the stronger its reputation and, thus, the brand itself. Strong branding means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.

  • Improves Employee Pride and Satisfaction

When an employee works for a strongly branded company and truly stands behind the brand, they will have a higher degree of pride and satisfaction in their work, which can translate into better leadership, more involvement, and better products and services. Employees are also the first line of communication for any brand. Employees that have a good association with the brand will perpetuate that perception further down the line to the clients and partners they interact with.

Finally, to address the elephant in the room, if you have the right product fit for the market, Branding, if done right, will not be a waste of time and money but instead, help to differentiate your business from competition and reap the 4 key benefits mentioned above!

After all that has been said, we present to you our client’s success story along with her testimonial – Chopstix & Rice’s Branding & Marketing Journey – where she experienced exponential business growth through our professional Branding and Marketing services.

Faced with pandemic restrictions, a dwindling customer base, and battered sales, Mdm Loji was at her wit’s end, until she enquired about our services on Facebook in late 2020.

In this video, get to discover the story and personal perspectives of Mdm Loji, the owner of Chopstix and Rice – a humble Nasi Padang eatery at Orchard Towers – who embarked on a branding and marketing journey with us a year ago. As a result of our brand and marketing project, the business at Chopstix and Rice improved dramatically despite the ongoing pandemic and it was even acquired by one of the top F&B groups in Singapore, all within a span of 1.5 years!


Don’t just take our word for it, take hers.

If you have a strong desire to build a successful brand and yet, you are also constantly plagued with the question: “How can I achieve it?”; look no further and let us help you.

Consult with us today FOR FREE to learn more on how you can rejuvenate your business. You may very well just be our next success story.

How You Can Improve Your Social Media Marketing

If you’ve been posting organic content or ads to several social media sites for quite some time, and you still have almost zero to no engagements for all your posts, you’re not alone! Many small businesses around the world also struggle to increase engagement and followers on social media.

 

It is common knowledge that a Digital Marketing agency (Social Media, Creative, Branding Agency, etc.) would be able to help you create, develop, maintain or even improve your online and social media presence through their practical experience, aesthetic designs, and creative strategies – just with varying levels of effectiveness. However, if you still insist on executing Social Media Marketing by yourself, we have some helpful tips for you below to improve your social media marketing and rock your Social Media pages!

1) Content Creation tips

Content Creation is the creation or contribution of original and relevant content to any media – Social Media in this context – for consumer consumption. All content created would have to be of quality and ideally, bring some sort of value to your consumers, such as showing them how they can solve their problems or educating them with new knowledge, etc. In essence, it should benefit them and keep them coming back for more!


Some other general guidelines to follow include:

  • Creating content with your targeted audience in mind, where it should be relevant and something they would be possibly interested in.
  • Hijack Marketing, take advantage of an existing popular event or viral meme/news and infuse it into your content while retaining relevance!
  • Complement it with engaging and informative videos, pictures, posters, or infographics, which would be further explained in the following points.

2) Videography tips


It is important to get your video content right as it gives you a good opportunity to capture your customers’ interest within the first few seconds. You should not hesitate to use videos to complement your content creation efforts, especially when online videos would make up more than 82% of all consumer internet traffic by 2022. Here are some tips from us to create effective yet captivating social media videos:  

  • Keep your video content bite-sized. Make it short and sweet, which makes it easier for your customers to consume. Long videos might be off-putting for some!
  • There are tens or hundreds or even thousands of other content posts out there vying for your customer’s attention. Make the cover picture of your video as well as the first few seconds stand out. How can you expect your consumers to watch your video if you don’t grab their attention first?
  • Some other general tips include using an external microphone (if possible), accompanying subtitles or short captions, and making use of natural lighting, music, or sound effects whenever appropriate.
  • Above all, focus on your storytelling, what are you trying to convey exactly?

3) Graphic Design

Aesthetic graphic designs can help better attract customers to your content and even effectively convey your message or brand story in the form of images, illustrations, or infographics. Be bold, Be creative, and embrace your designs! Most importantly, keep it simple. Some tips and tricks for you, even if you are a total newbie at designing:

  • Find the best suitable combination of typography and colors online and get some inspiration from there, alternatively, you can make use of the same typography and colors of your brand logo
  • Utilize lines or boxes to help with alignment and organization
  • Consider your visual hierarchy – headers are large than subheadings, give more space to content that has higher priority
  • Optimize readability and take note of your spacing, nobody likes cramped words and spacings
  • Play around with the opacity in some elements of your design

In conclusion…

With more than half of the world using social media, Social Media Marketing is useful for your business, and you cannot ignore it – but it is not easy to execute effectively. If engagement and/or conversions matter to you, you’ll have to do more than simply just posting poorly thought-out sentences and/or pictures.

There are no “secrets” or “guaranteed ways” to improve your social media presence, but those tips/tricks listed above are extremely helpful in helping kickstart your social media growth journey and would help contribute positively to your social media marketing efforts.

Hopefully, you have gained some insights on how you can improve your social media marketing and we wish you all the best on your journey towards social media growth!

If you wish you learn how you can improve your Social Media Marketing, you can also check out Mattherns Media, out Branding & Marketing arm!

How does a Marketing Agency help a Business?

Before we answer that question, you have to first, understand what exactly is a Marketing Agency. Marketing Agencies can come in various specializations and disciplines, such as Full-Service agencies, Creative agencies, Brand consultancies, SEO agencies, Content marketing agencies, and the list goes on. In essence, Marketing Agencies are fundamental service providers helping your business to plan, design, and execute marketing strategies and/or activities to achieve your business goals.

In this post, we would like to highlight 4 ways (out of many) a Marketing Agency can help a Business by:

  • Serving as a Brand Consultant
  • Videography Services
  • Graphic Design Services
  • Social Media Marketing

1) Serving as a Branding Consultant

Branding Consultant, or a Marketing Agency which provides this service, deals with the fundamental strategic orientation of a company and its brand, redefining its brand positioning and communicating that change to customers. Through this service, your business would be able to attain a competitive advantage along with a differentiated brand identity and marketing strategy, which would strengthen your market positioning and take it to the next level. It is no doubt, a complex recipe for success; but if done right, you can potentially surpass your competitors and stay on the right track!

This service generally includes market research, brand audits, augmented brand strategies along with the respective new guidelines, and is complemented with accompanying marketing collaterals, such as videos, visuals, designs, and digital content – which would be touched on in the following points.


2) Videography Services

When it comes to content, video marketing is increasingly more important. Whether it’s on YouTube, Instagram, or Facebook, consumers love videos! Videos are able to better evoke a whole range of emotions than any other marketing materials and they make great storytellers. As a result, videos possess a higher ability to grab the eye’s attention and it is a perfect opportunity to promote your business while your audience is glued to the screen. Videos also serve as a great complement to your marketing and brand collaterals, helping to increase your brand awareness and support a variety of marketing and business goals, etc.

Producing captivating and valuable video content, however, requires professional planning, production, and editing, which is what a Video Agency, or a Marketing Agency which provides this service, would be able to do – bring your stories to life and effectively communicate the desired message across through professional, captivating and valuable video content.


3) Graphic Design Services

Visuals play a huge role in today’s competitive world of business, and the first impression matters. Visuals not only play an essential role in creating a strong first impression, but it is also crucial in creating a strong brand identity – just take a look at Apple and Coca-Cola for example. Great design can greatly enhance the value of your marketing collaterals and effortlessly set your business apart. Whether you have a small business or are running a large corporation, your logo, the look of your website, the mobile app, or your digital marketing collaterals all help your business stand out from its competition and help convey the underlying message of your intended concept and idea through visuals. And what is it that differentiates your business from the others; it is the unique visual.

Unsure of what design best suits your business or brand, or have absolutely no design or artistic background? Fret not as a Design/Creative Agency or a Marketing agency providing Graphic Design Services is able to craft out beautiful and bespoke graphic designs best suited for your business/brand!

4) Social Media Marketing

With billions of users on social media platforms, it offers immense opportunities for business growth, and you can’t afford to not leverage these platforms.
 

Be it organic posts or paid social media advertisements, you would be able to potentially reach out to hundreds or thousands (sometimes even millions!) of people, and it is up to your content and strategy to connect and engage with the right audience, therefore, driving further online traffic and increasing sales.

Social Media Marketing agency or a Marketing Agency providing this service would be able to help create suitable and comprehensive social media marketing strategies for your business, comprising of social media calendars, creative marketing content, lead generation & funnelling, social media analytics, reports, and insights, etc. and help your business achieve long-term growth.

There is a myriad of other services provided by Marketing Agencies in general that are not touched on here, including but not limited to Search Engine Optimization, Search Engine Marketing, Email Marketing, etc.; but only 4 particular services were mentioned – yes that’s right, these 4 services are the ones WE specialize in.

Our Strategy Management and Branding & Marketing arm, Mattherns Media, aims to unleash business potential through digital marketing optimization, social media campaigns, branding, and marketing development strategies. We firmly believe that every brand has a story to tell and through our profound insights and killer strategies accompanied with bespoke marketing collaterals of premium quality – captivating video content, striking brochures, and unforgettable brand logos – we seek to help brands attain differentiation, strengthen their market position, and drive long-term growth. We also understand the ins and outs of Social Media and we are ready to harness its power in this shifting digital landscape.

In all, we recommend you focus on doing what you do best and leave it to us, the dedicated marketing professionals to grow your business exponentially!

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