Archive: April 12, 2022

5 Things You Can Learn from the Canva CEO

Hello Business Owners!

At just 34 years of age, Melanie Perkins is one of the youngest females to run a tech company valued at over $1 Billion and she has been named the second-wealthiest woman in Australia. The company that she co-founded, Canva, was recently valued at $40 billion in 2021.

From selling scarves in a market to creating a multi-billion-dollar empire, here are 5 things you can learn from her success:

1) Give Back

After its recent $40 billion valuation, Canva decided to give a 30% stake in the business to a charity that aims to eliminate poverty. This equates to a massive donation of $12 million. Obviously, we aren’t all able to give away billions of dollars, but we can always start small.

At Bizsquare, we hope to use our little means to do the greater good. You can do the same as well – consider donations to charity, providing time or services to organizations pro bono, or even partner with another platform and contribute towards a cause. Giving back can also be viewed as helping build a positive reputation around your brand (among many other benefits), whilst helping those in desperate need in your local community and around the world.

2) Never Give Up

Trying to raise capital wasn’t easy for Perkins, especially when she was based in Australia and approaching U.S. investors –  for many abroad, Australia is the “land down under” — a place too far away and too risky to invest in. When Perkins first attempted to raise money for Canva, she was told no more than 100 times. But this didn’t stop Perkins, she kept persevering for more than three years until she met investor Bill Tai. Although he didn’t invest in Canva, he played a vital role in helping Perkins and her partner Cliff Obrecht connect with people who could help them grow their business.

We all face rejections, even for me myself, but it is completely fine. Changing your perception when you receive a “no” in business can be quite liberating, it is all about your mindset. Think about it, it’s just statistics: If I call 20 people, one person will likely say yes.

3) Listen To Your Customers

As entrepreneurs, we all think we have an excellent business idea — and often we’re right. But what really solidifies the idea and makes it successful is listening to your potential customer’s feedback and building solutions that help support them. After feeling frustrated that working with design programs was too complicated and engaging a graphic designer was relatively costly, Perkins started Canva.  Prior to Canva, Perkins and Obrecht had founded Fusion Books, which allowed users to create and print their own yearbooks. They listened to their customers about what worked and what didn’t, which allowed them to then go on to successfully build Canva to where it is today.

We must realize that as entrepreneurs, our business will continue to grow and evolve over time. It’s our customers’ insights that will help you take our business to the next level. What we initially started out will eventually transform into something else, and we shouldn’t be stuck on the original concept that we created.

4) Implement Your Values Within Your Business

Perkins and Obrecht have strong moral values, and they ensure those values are represented in Canva’s mission as well. In fact, it’s even written into Canva’s user guidelines. They even went as far as saying: “If we believe in our sole determination that your use of the Service is being used to discriminate, especially if based on race, religion, sex, sexual orientation, age, disability, ancestry or national origin, we may permanently or temporarily terminate or suspend your access to the Service without notice and liability for any reason.”

At Bizsquare, we firmly believe in Transparency, Consistency, Quality, Integrity, and Social Empowerment. Publicly sharing the values that are embedded within your business’s culture will not only resonate with your customers but also attract more members to your community.

5) Have Faith In Your Own Business

At just 19, after putting her college degree on hold, Perkins hit the road to try and raise funding for her big idea, but she was continually rejected. It’s during these darkest times that you need to rely on your self-belief, which will get you through no matter what life throws at you. Many times, Perkins had to believe that she could make a success of what she was setting out to achieve.

Entrepreneurs often forget this lesson, and it’s something that we can all do. It could start with a simple daily affirmation or vision board for practicing creative visualization. Building a successful business will not be easy, but remember, don’t ever be swayed by naysayers!

Dreams can come true, and miracles do happen.

We hope these pointers can inspire you to set your business up for success! 

How Can You Drive Digital Leads?

Attracting new customers and/or driving further sales are undeniably one of the top priorities, if not, the top priority for many profit-driven businesses. However, it is not as easy as it sounds, and especially more so within the digital space – with customers fragmented across a multitude of devices and media platforms. So, how can you drive further digital leads and ramp up your sales?

This is where the AEC Framework comes into play, where three things need to happen for you to successfully drive digital leads. Attract. Engage. Convert.

𝐀𝐓𝐓𝐑𝐀𝐂𝐓

Obviously, the first stage would have to be attracting your customers. In essence, you would want to have visibility, traffic, views, and to effectively reach your customers. To do so, you might want to consider using these methods:

• 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

SEO helps in your organic search rankings, giving your business much more visibility in search engine result pages. Some tips we have would be to get your website in good shape (speed, relevant and valuable content, ease of navigation, etc.), have good backlinks from quality websites, and consistently update your online business profiles (websites & social media) with relevant and updated content.

• 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬

Aside from having an updated, organized and well-designed website, you might also want to consider setting up a social media account to post interesting yet relevant content on a consistent basis, possibly attracting more people and in turn, driving higher sales and/or more traffic to your website. Depending on the social media platform, it could be eye-catching photos, visually pleasing infographics, or attention-grabbing article titles, as long as it garners the right attention! As such, valuable content creations of any kind and quality graphic designs are vital in attracting the right audiences for your social media platforms. Go ahead and embrace the difference in your creations!

• 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

This would be a good complement to both methods above. Google Ads (Search Engine Marketing) to complement SEO, and Facebook/Instagram/LinkedIn ads to complement your Social Media Platforms. It will definitely help to grow your online presence and increase brand awareness, significantly augmenting the outcomes of the above 2 methods.

𝐄𝐍𝐆𝐀𝐆𝐄

You’ve got the visitors now, and it is up to you to retain their attention. This is where you would have to keep them engaged.

• 𝐎𝐟𝐟𝐞𝐫 𝐭𝐡𝐞𝐦 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 & 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭

It could be interesting social media posts, informational blog posts, captivating video clips, email marketing, or anything that offers them some form of value in return for their time spent! Unless you’re confident you can do better than the professionals, you might even want to consider taking up professional graphic design or videography services to help create both engaging and visually appealing infographics and videos to maximize attraction and engagement potential. Remember to also analyze your content consistently across your digital platforms, (page views, clickthrough rate, time on site, return visitors, shares comments, etc.) and optimize them over time to maximize the chances of your content being consumed!

• 𝐀𝐥𝐥𝐨𝐰 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧

In addition to retaining their attention through your posts, do remember to encourage them to leave replies and reply to your audience as much as possible. Don’t forget to make landing pages and comments accessible to all your audiences as well! Interacting with your audiences will not only help you to gain some customer insights on how you can improve your current strategies but also help to establish good relations with your audience, paving the way for further engagement.

𝐂𝐎𝐍𝐕𝐄𝐑𝐓

Congratulations! You have now reached the stage of conversion, where it is time to look for signals of purchase intent. You can now provide relevant call-to-action along with promotional offers after your content has been consumed. Some metrics you can look at would be the opening of emails and clicks within them, requests for consultations or quotations, successful registrations for events/webinars, etc.

If you’re still unsure of your ability in driving digital leads, a digital marketing agency may just be the solution you need. They all possess their own specialties and the know-how to operate and execute effective strategies within this digital revolution, it all boils down to finding the right agency suited for your needs.

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