Web Applications - Mattherns Media - Singapore Branding and Content Marketing Agency

September 28, 2022

What You Should Do When Building A Website

Hello Business Owners and Friends!

Do you think that a company’s website design is important?

Well, a well-designed website can help you to make a strong first impression on potential customers. It can also help you engage your leads and increase conversion rates. More importantly, a good user experience website that allows visitors to easily access and explore your website can increase customer liking and satisfaction towards your brand.

Here are 4 things you should do when building your website:

It is the stories that connect people with your brand, not a list of facts. A website visitor who comes to your page usually wants to learn more about you. Share your brand story so that your audience can understand more about your brand, your mission, and your products and services.

Here are 5 elements that you should incorporate when crafting your brand story:

━━ Theme/Message

This is the central idea which you want your audience to remember. Alternatively, you may also see it as the message you want to convey, and this message should be clearly defined.

For instance, it could be to share and communicate your brand’s history or purpose.

━━ Character

Here, the character refers to the customer, rather than the company; and the values are traits of the characters are both the brand and customers.

When developing this element, it is important to keep your target audience in mind. You should create a brand persona, where you identify the characteristics, needs, and goals of your target audience.

You may also want to incorporate your brand’s voice and personality in the “character”; how you want to present yourself and what you can offer so that your target audience can understand and better relate to your brand.

━━ Conflict/Problem

A conflict, or a problem, is the driving force of a good story, and a story is not a story without it. Customers need to recognise that a brand sees and even better, shares their problem.

This problem can be in the form of complication, injustice, or monetary problems etc.

━━ Resolution

When faced with a problem, or conflict, it is human nature to look for a solution. As such, identifying your target audience’s or character’s problem is not enough. You must show, rather than tell, how you and your brand’s products or services can help them in overcoming these challenges or problems.

For instance, present testimonials from your past customers or clients.

━━ Plot:

After you’ve established the message, conflict and characters, you need to think about how your story should unfold.

The story’s flow and its events are important in how your audience understands and interprets your brand story.

Given that a story emerges with the progression of events, it is vital to carefully consider the sequence of events. Ensure that you have a clear structure to bring the story forward so that you can keep your audience engaged.

A picture speaks a thousand words.

If your website is full of words and content and does not have any visual elements like photos or videos, you will just lose your audience’s attention. Visuals can improve user experience and make important information more digestible.

Hence, including visual elements in your website can help you build a deeper connection with your website users.

Website is a great place to build trust. Let your customers know about your past achievements, awards, certifications, and any collaborations you have had with other brands.

To potential customers or clients, it instills trust in them by demonstrating your credibility through the case studies and achievements.

To existing customers and clients, they may feel valued since they can see how active you are and how highly they are regarded when you share what they have to say about you to the public. This might increase their sense of satisfaction and attachment to your brand. Hence, you may gain lifelong customers.

Make sure that the message on your website is focused and the terms used are professional so that you will attract the right audience and leave a good impression in your visitor’s mind.

You should also ensure that your website is well-written and engaging. Poorly written text with grammatical and spelling errors may give your audience the impression that you’re unprofessional and may cause them to leave without exploring your pages.

Conclusion

In conclusion, website design is an important matter and should not be taken lightly. If you wish to create a new website or redesign your website, we’re here to help! You can contact us here or via the button below!

April 12, 2022

5 Things You Can Learn from the Canva CEO

Hello Business Owners!

At just 34 years of age, Melanie Perkins is one of the youngest females to run a tech company valued at over $1 Billion and she has been named the second-wealthiest woman in Australia. The company that she co-founded, Canva, was recently valued at $40 billion in 2021.

From selling scarves in a market to creating a multi-billion-dollar empire, here are 5 things you can learn from her success:

1. Give Back

After its recent $40 billion valuation, Canva decided to give a 30% stake in the business to a charity that aims to eliminate poverty. This equates to a massive donation of $12 million. Obviously, we aren’t all able to give away billions of dollars, but we can always start small.

At Bizsquare, we hope to use our little means to do the greater good. You can do the same as well – consider donations to charity, providing time or services to organizations pro bono, or even partner with another platform and contribute towards a cause. Giving back can also be viewed as helping build a positive reputation around your brand (among many other benefits), whilst helping those in desperate need in your local community and around the world.

2. Never Give Up

Trying to raise capital wasn’t easy for Perkins, especially when she was based in Australia and approaching U.S. investors – for many abroad, Australia is the “land down under” — a place too far away and too risky to invest in. When Perkins first attempted to raise money for Canva, she was told no more than 100 times. But this didn’t stop Perkins, she kept persevering for more than three years until she met investor Bill Tai. Although he didn’t invest in Canva, he played a vital role in helping Perkins and her partner Cliff Obrecht connect with people who could help them grow their business.

We all face rejections, even for me myself, but it is completely fine. Changing your perception when you receive a “no” in business can be quite liberating, it is all about your mindset. Think about it, it’s just statistics: If I call 20 people, one person will likely say yes.

3. Listen To Your Customers

As entrepreneurs, we all think we have an excellent business idea — and often we’re right. But what really solidifies the idea and makes it successful is listening to your potential customer’s feedback and building solutions that help support them. After feeling frustrated that working with design programs was too complicated and engaging a graphic designer was relatively costly, Perkins started Canva. Prior to Canva, Perkins and Obrecht had founded Fusion Books, which allowed users to create and print their own yearbooks. They listened to their customers about what worked and what didn’t, which allowed them to then go on to successfully build Canva to where it is today.

We must realize that as entrepreneurs, our business will continue to grow and evolve over time. It’s our customers’ insights that will help you take our business to the next level. What we initially started out will eventually transform into something else, and we shouldn’t be stuck on the original concept that we created.

4. Implement Your Values Within Your Business

Perkins and Obrecht have strong moral values, and they ensure those values are represented in Canva’s mission as well. In fact, it’s even written into Canva’s user guidelines. They even went as far as saying: “If we believe in our sole determination that your use of the Service is being used to discriminate, especially if based on race, religion, sex, sexual orientation, age, disability, ancestry or national origin, we may permanently or temporarily terminate or suspend your access to the Service without notice and liability for any reason.”

At Bizsquare, we firmly believe in Transparency, Consistency, Quality, Integrity, and Social Empowerment. Publicly sharing the values that are embedded within your business’s culture will not only resonate with your customers but also attract more members to your community.

5. Have Faith In Your Own Business

At just 19, after putting her college degree on hold, Perkins hit the road to try and raise funding for her big idea, but she was continually rejected. It’s during these darkest times that you need to rely on your self-belief, which will get you through no matter what life throws at you. Many times, Perkins had to believe that she could make a success of what she was setting out to achieve.

Entrepreneurs often forget this lesson, and it’s something that we can all do. It could start with a simple daily affirmation or vision board for practicing creative visualization. Building a successful business will not be easy, but remember, don’t ever be swayed by naysayers!

Dreams can come true, and miracles do happen.

We hope these pointers can inspire you to set your business up for success!

Category: Web Applications