Attracting new customers and/or driving further sales are undeniably one of the top priorities, if not, the top priority for many profit-driven businesses. However, it is not as easy as it sounds, and especially more so within the digital space – with customers fragmented across a multitude of devices and media platforms. So, how can you drive further digital leads and ramp up your sales?

This is where the AEC Framework comes into play, where three things need to happen for you to successfully drive digital leads. Attract. Engage. Convert.

𝐀𝐓𝐓𝐑𝐀𝐂𝐓

Obviously, the first stage would have to be attracting your customers. In essence, you would want to have visibility, traffic, views, and to effectively reach your customers. To do so, you might want to consider using these methods:

• 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

SEO helps in your organic search rankings, giving your business much more visibility in search engine result pages. Some tips we have would be to get your website in good shape (speed, relevant and valuable content, ease of navigation, etc.), have good backlinks from quality websites, and consistently update your online business profiles (websites & social media) with relevant and updated content.

• 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬

Aside from having an updated, organized and well-designed website, you might also want to consider setting up a social media account to post interesting yet relevant content on a consistent basis, possibly attracting more people and in turn, driving higher sales and/or more traffic to your website. Depending on the social media platform, it could be eye-catching photos, visually pleasing infographics, or attention-grabbing article titles, as long as it garners the right attention! As such, valuable content creations of any kind and quality graphic designs are vital in attracting the right audiences for your social media platforms. Go ahead and embrace the difference in your creations!

• 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

This would be a good complement to both methods above. Google Ads (Search Engine Marketing) to complement SEO, and Facebook/Instagram/LinkedIn ads to complement your Social Media Platforms. It will definitely help to grow your online presence and increase brand awareness, significantly augmenting the outcomes of the above 2 methods.

𝐄𝐍𝐆𝐀𝐆𝐄

You’ve got the visitors now, and it is up to you to retain their attention. This is where you would have to keep them engaged.

• 𝐎𝐟𝐟𝐞𝐫 𝐭𝐡𝐞𝐦 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 & 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭

It could be interesting social media posts, informational blog posts, captivating video clips, email marketing, or anything that offers them some form of value in return for their time spent! Unless you’re confident you can do better than the professionals, you might even want to consider taking up professional graphic design or videography services to help create both engaging and visually appealing infographics and videos to maximize attraction and engagement potential. Remember to also analyze your content consistently across your digital platforms, (page views, clickthrough rate, time on site, return visitors, shares comments, etc.) and optimize them over time to maximize the chances of your content being consumed!

• 𝐀𝐥𝐥𝐨𝐰 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧

In addition to retaining their attention through your posts, do remember to encourage them to leave replies and reply to your audience as much as possible. Don’t forget to make landing pages and comments accessible to all your audiences as well! Interacting with your audiences will not only help you to gain some customer insights on how you can improve your current strategies but also help to establish good relations with your audience, paving the way for further engagement.

𝐂𝐎𝐍𝐕𝐄𝐑𝐓

Congratulations! You have now reached the stage of conversion, where it is time to look for signals of purchase intent. You can now provide relevant call-to-action along with promotional offers after your content has been consumed. Some metrics you can look at would be the opening of emails and clicks within them, requests for consultations or quotations, successful registrations for events/webinars, etc.

If you’re still unsure of your ability in driving digital leads, a digital marketing agency may just be the solution you need. They all possess their own specialties and the know-how to operate and execute effective strategies within this digital revolution, it all boils down to finding the right agency suited for your needs.