Project Description
CHALLENGES:
- New brand in the market, lack of brand awareness
- Product lack customer confidence and user exposure
- Competitive FMCG market
SOLUTIONS:
- Developed a social media marketing plan, with the aim to improve brand awareness and outreach
- Executed influencer review campaigns and samples giveaways to gain brand exposure
- Define the unique selling point against competitors and educate consumers with product informative posts on social media
- Revamp the website to be in line with the new brand positioning and direction
Project Details
- Client: WZ Logistique
- Tasks: Graphic Design and Social Media Marketing
- Web: www.wzlque.com
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